Welcome to Ferrari World! It is the world's first and only Ferrari-branded theme park, as well as the world's largest indoor theme park.

Theme parks like Ferrari World,  grab the imagination and convey everybody to places they could never have imagined. Every aspect of the design contributes to an immersive experience. Even the wayfinding in a theme park contributes to the park's one-of-a-kind atmosphere. A theme park's wayfinding has a purpose. They guide others to know where they are and where they want to go however they go above and beyond. Wayfinding can drastically enhance a theme park property and increase guest experience with the perfect design concepts and environmental branding.

The smallest details make the largest differences. When brand identity seeps into every part of your design, it creates a subconscious bond between setting and brand communication.

The major challenge while designing the wayfinding system for the park was to match the guest expectation that is the heritage of Ferrari design in an entirely new market of brand expression. The theme of Ferrari style had to be established inside a very useful, informative way for park navigation.

Designers created the theme park's characteristic wayfinding designs. Ferrari's careful attention to detail led the design team to create a display pattern and design structure. Colours, shapes, and textures were chosen to complement the park's mood while also providing for easy access to and from the entertainment areas.

The final product design result aimed to expand the Ferrari brand legacy into the market of “guest experience” through its widely significant architecture. Highlighted here is our work at Ferrari world where we speak through design even at places where they may not be obvious.

Sticking with innovation and synergy!